Wiesbaden, March 29, 2023 - The d.i.i. Group, a leading specialist for residential real estate in Germany, is bundling its own brokerage business under the new brand d.i.i. Homes. This includes the former Internet platform “verkauft.com” as well as the currently four regional brokerage companies in Hamburg, Berlin, the Rhineland and Rhine-Main. In the coming years, additional independent local sales hubs are to be set up across the board, which will be responsible for the residential sales of d.i.i. assets as well as specifically acquiring third-party broker business.
The overall management and continuous development of the business area lies with Nikolai von Brandenstein, former head of business development at d.i.i. Deutsche Invest Immobilien AG.
“By integrating the brokerage business into the d.i.i. core brand, we would like to express the high level of added value of our vertically integrated business model. The message is: a strong brand for all residential property services from a single source, in the usual d.i.i. quality. Under the new d.i.i. Homes brand, we want to provide local companies with additional entrepreneurial freedom and impetus in order to continue the growth path of recent years in this area. “In addition, we want to leverage additional cross-selling potential for other related services within the group,” says Frank Wojtalewicz, CEO of d.i.i. Deutsche Invest Immobilien AG.
Since 2015, d.i.i. has been offering brokerage services for private buyers and sellers of residential properties in both the existing and new construction segments under various brands and companies. The track record includes a total of over 4,500 transactions. When it comes to sales, d.i.i. Homes' holistic service includes property valuation, marketing and processing.